Four ways to work with me

Start credible, then keep selling, and add activity when you're ready. Each offer is a step on the same path.

Trusted by cybersecurity companies

I'm a solo consultant. I work with MSPs, MSSPs, cybersecurity consultancies, early-stage security vendors and channel partners who have no marketing function and need to sell more. The three offers below build on each other, and you can start at any of them.

1. Audit to find what is actually broken.
2. Kit to get in the door.
3. Accountability to keep selling.
4. Campaign when you want more activity.

Commercial Audit

Start here

Fixed fee. Two to three weeks.

Before you spend anything on activity, find out what is actually broken. A written diagnosis of how you are positioned, who buys, where deals stall, and what to fix first. Three to five hours of your time, the rest is mine.

How you are positioned against how buyers actually read you
Who buys, and who you are currently targeting
Where leads come from, and where they drop off
What is working, and what is wasted budget
A written report, a prioritised 90-day plan and a debrief session

A written diagnosis and a 90-day plan you can act on, or hand to someone else.

Sales-Ready Kit

One-off

Fixed fee. Two to three weeks.

Before you chase more deals, make sure the material you send looks like a company buyers trust. The Kit gives you the brand basics, the pitch and the sales documents in one project.

Quick brand refresh: logo tidy-up, colours, fonts and a simple brand guide
Positioning and messaging, written for the person signing
A sales deck
A one-pager
Proposal and email templates
LinkedIn profiles for you and your company page

You send buyers material that is clear, consistent and ready to use.

Sales Accountability

Monthly

Monthly, rolling.

Keep selling, with someone checking. A fortnightly call built around your live pipeline, where I review what you're actually sending and saying.

A fortnightly call built around your live pipeline
Review of your pitches, proposals, outreach and call recordings
Two-week commitments, set on the call and chased at the next one
Introductions when one fits your pipeline

No plan documents that sit in a drawer. Each call ends with actions, and the next call checks them.

Accountability + Campaign

Monthly

Monthly, three-month minimum. Ad spend is extra.

Everything in Sales Accountability, plus a LinkedIn campaign each month. For when you want more activity in front of the right people.

Everything in Sales Accountability
One LinkedIn campaign a month, built around one theme
Around 8 posts a month across your profile and company page
One LinkedIn ad campaign with 2-3 variants
A monthly results review

The aim is meetings booked.

FAQ

Frequently asked questions

What's the difference between Sales Accountability and Campaign?

Sales Accountability is the fortnightly call on your pipeline, with the pitches and outreach reviewed and two-week commitments set and chased. Campaign adds one LinkedIn campaign a month, with around 8 posts and one LinkedIn ad campaign with 2-3 variants, plus a monthly results review. Campaign has a three-month minimum.

Do I have to take the Kit first?

No, but it's where I'd usually start. If your materials and messaging are already working, I'll tell you on the call whether to start with Sales Accountability instead.

Is ad spend included?

No. Ad spend is extra. Campaign covers the planning, posts and ad variants, not the media budget itself.

Can I stop after a month?

Sales Accountability is rolling monthly, so you can stop at the end of any month. Campaign has a three-month minimum.

How do I start?

Book a 30 minute call. I'll look at how you sell today and tell you which offer fits, if any.

Book a 30 minute call.

I'll look at how you sell today and tell you which offer fits, if any.

Book a 30 minute call