https://drelity.com/blog Perspectives on marketing, positioning and demand generation for cybersecurity and technical B2B companies. en-gb https://drelity.com/blog/ai-wont-replace-marketers-especially-not-in-cybersecurity https://drelity.com/blog/ai-wont-replace-marketers-especially-not-in-cybersecurity Mon, 12 Jan 2026 09:00:00 GMT If AI can generate content, analyse performance, personalise messaging and automate campaigns, why keep marketers at all? On the surface, it sounds logical. Underneath, it reveals a narrow view of what marketing is meant to do. https://drelity.com/blog/the-future-of-ai-search-what-cybersecurity-brands-need-to-know https://drelity.com/blog/the-future-of-ai-search-what-cybersecurity-brands-need-to-know Mon, 27 May 2024 09:00:00 GMT Google's latest AI search rollout didn't just tweak how results look. It rewired how users get information and what marketing needs to do to stay visible, credible and trusted. https://drelity.com/blog/ai-uncanny-valley https://drelity.com/blog/ai-uncanny-valley Sun, 12 May 2024 09:00:00 GMT There's a particular kind of copy that makes your brain glitch. It reads… fine. The grammar's clean. The structure is textbook. The tone? Technically friendly. And yet, it leaves you weirdly unsettled. https://drelity.com/blog/cybersecurity-in-a-downturn-prevention-as-a-strategic-investment https://drelity.com/blog/cybersecurity-in-a-downturn-prevention-as-a-strategic-investment Sun, 07 Apr 2024 09:00:00 GMT When markets dip, cyber threats rise but budgets usually go in the opposite direction. This is when clarity matters most. Buzzwords don't cut it. Here's how to build trust and protect credibility when everything tightens. https://drelity.com/blog/the-silent-struggle-when-cyber-founders-meet-marketing-teams https://drelity.com/blog/the-silent-struggle-when-cyber-founders-meet-marketing-teams Tue, 26 Mar 2024 09:00:00 GMT You might often hear it said that cybersecurity marketing is where technical brilliance goes to die a death by a thousand buzzwords. https://drelity.com/blog/how-the-neuroscience-of-trust-can-enhance-cyber-marketing https://drelity.com/blog/how-the-neuroscience-of-trust-can-enhance-cyber-marketing Thu, 21 Mar 2024 09:00:00 GMT Trust isn't a fluffy buzzword or a vague marketing mantra. It's a measurable, biological phenomenon. In cybersecurity, where technical precision matters, understanding how trust is hardwired in the brain might just be your secret weapon. https://drelity.com/blog/from-buzzwords-to-trust-how-cybersecurity-vendors-can-break-through-the-noise https://drelity.com/blog/from-buzzwords-to-trust-how-cybersecurity-vendors-can-break-through-the-noise Tue, 19 Mar 2024 09:00:00 GMT In today's saturated cybersecurity market, sales and marketing teams face an uphill battle. Prospects are overwhelmed with generic pitches, bombarded with buzzwords and increasingly skeptical of vendor claims. https://drelity.com/blog/why-traditional-outreach-is-broken-and-what-you-can-do-instead https://drelity.com/blog/why-traditional-outreach-is-broken-and-what-you-can-do-instead Sun, 18 Feb 2024 09:00:00 GMT When it comes to outreach, many businesses are still stuck in the past. Cold calls, mass emails, and generic LinkedIn messages may have worked at one time, but they're no longer effective in today's fast-paced, digital-first world. https://drelity.com/blog/foundations-of-marketing-for-cybersecurity-companies https://drelity.com/blog/foundations-of-marketing-for-cybersecurity-companies Tue, 30 Jan 2024 09:00:00 GMT Build a solid marketing strategy to stand out in a crowded, fast-paced cybersecurity market. This practical guide offers founders and business leaders the insights needed to craft clear, compelling messaging that resonates with both technical and non-technical buyers. https://drelity.com/blog/where-cyber-meets-clarity-why-i-started-drelity https://drelity.com/blog/where-cyber-meets-clarity-why-i-started-drelity Mon, 29 Jan 2024 09:00:00 GMT After years working across the technology channel, I witnessed a persistent challenge in cybersecurity marketing that I couldn't ignore. There was a fundamental disconnect between how solutions were being marketed and the reality of the professionals who needed them.